Sellers Faq

Sellers Faq

Marketing Your Home

Market Factors

Marketing Your Home

Internet Marketing
  • One Ocean Drive Realty’s website utilizes the latest home search technology and is an effective marketing tool to attract buyers.
  • All listings are distributed to over 150 websites, including Realtor.com, Yahoo Real Estate, Trulia.com, Homes.com, Zillow.com, and PalmBeachPost.com.
  • Through our website, buyers can view photos and virtual tours of homes for sale and learn about local communities and schools.
Multiple Listing Services
  • One Ocean Drive Realty cooperates with all members of the local multiple listing associations, to improve your market position.
  • Your property is marketed to real estate agents with other firms who are representing buyers.
Preparing Your Home
  • Your agent will assist you in effectively preparing your home so your property makes a good first impression to potential buyers.
  • Attention to the exterior and interior appearance of your home is proven to reduce market time.
  • Proper preparation increases final sales prices.
Why Prepare Your Home?
  • Increases desirability
  • Provides a marketing “edge”
  • Results in shorter market time
Before Marketing Your Home to Buyers:
  • Remove clutter from the yard
  • Cut and edge grass
  • Trim hedges and weed gardens
  • Paint, fix or wash railing, steps, storm windows, screens and doors
  • Wash windows
  • Straighten up garage
  • Paint, wash and fix garage doors and windows
  • Repair dripping faucets and leaky toilets
  • Replace all burned out light bulbs
  • Oil door hinges, tighten door knobs
  • Give home an overall and thorough cleaning
Before Buyers Enter Your Home:
  • Turn on all inside lights
  • Vacuum floors
  • Remove all clutter
  • Keep temperature comfortable
  • Kitchen & bathrooms should be kept neat
  • Keep pets in a separate area; change litter boxes daily
  • Keep draperies and shades open
  • Open all doors inside the home, except closets
  • Make sure front walkway is clean and clear of any clutter

Market Factors

How long will it take to sell your home?

There are many factors that go into the purchase and sale of a home. It is important to recognize uncontrollable and controllable factors.

We Can Control:
  • Price – If your property is not priced appropiately, sale may be delayed or prevented.
  • Terms – Terms will determine the price you receive and timing of the sale. It is important to discuss terms with your agent.
  • Condition – Property condition will greatly impact the speed of sale and the final price of sale. It is important to stage your property and fix any and all cosmetic repairs.

Determining a price is the most important step in preparing your home for sale. Ideally, you will get the highest return in the shortest time span. You and your agent will determine a pricing strategy, marketing strategy and how to target the right buyers.

We Cannot Control:
  • Location – Location is one of the most important factors affecting the fair market value and desirability of your home.
  • Timing – The real estate market may reflect a buyer’s or seller’s market at any given time. Marketing conditions cannot be manipulated, however you and your agent can determine the appropriate marketing and timing strategy to ensure a sale.
  • Competition – Potential buyers will be comparing your property to properties that are simliar. The perceived value of your home may be determined based on other similiar, available properties.
Pricing Strategy:
  • Your pricing strategy will depend on the market conditions (buyer’s or seller’s market).
  • A well-priced home will inevitably sell quicker than the competition.
  • Pricing your home correctly will allow you to maximize your reach to qualified buyers.
  • Marketing Strategy:
  • Your home will receive the most and best exposure during the first 3-5 weeks on the market.
  • The Multiple Listing Service has proven that the longer a house is on the market, the lower the selling price.
Targeting Qualified Buyers:
  • If your price is too low, you could lose a large amount of your investment.
  • Pricing too high will turn away qualified buyers.
  • Agents will be less likely to show an overpriced home, knowing that their buyers will be uninterested and unable to buy.

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